BestsellerBloomsbury · London · Est. 2016
Made with Love.
Baked for Your Moments.
Cakes, cupcakes and treats baked fresh each morning in our little London kitchen — ready to collect whenever suits you.
4.9 from 380+ local reviews
Collection only
Ready in 48 hours
Browse the counter
Something for every occasion
Loved by our regulars
Best sellers
Our story
Made fresh for your special moments
We started in 2016 with one domestic oven, a second-hand mixer and a stubborn belief that a proper cake should taste of butter, vanilla and time. Ten years on, very little has changed — we still weigh by hand, still bake in small batches, and still write every message ourselves.
Birthdays, christenings, apologies, Tuesdays. Whatever the moment, we'd love to bake for it.
Read our storyWhy Bloomsbury
Small bakery, serious standards
Freshly baked
Ovens on at 5am. Nothing sits overnight, ever.
Handmade with care
Piped, filled and finished by hand in our Bloomsbury kitchen.
Easy collection
Pick your date and time slot — we'll have it boxed and waiting.
Perfect for celebrations
Personalised messages and bespoke finishes on every celebration cake.
Kind words
What our customers say
“The celebration cake for my mum's 70th was breathtaking — and it tasted even better than it looked. Three people asked where it was from.”
“I order the brownie boxes for the office every month. They've genuinely become the highlight of our Friday meetings.”
“Proper old-fashioned Victoria sponge done beautifully. Collection was seamless, and the team could not have been lovelier.”
@bloomsburybakery
Fresh from the kitchen
Your next celebration starts here.
Order online today and collect from our Bloomsbury shop, boxed and ribboned.
Start your order